.consumers have a love/hate relationship with email.
Research shows that consumers receive more than 300 emails per day. As an industry, we spend tons of energy figuring out how to stand out in a crowded inbox. Maybe we should insert a consumer’s first name in the subject line? What if we repeat back what a consumer browsed on a brand’s website? The […]
.marketer’s guide to measuring email effectiveness.
Email is still the darling of digital when it comes to ROI: Email is low cost. By definition, email marketing is addressable media, so brands know immediately who is responding. In a survey, eConsultancy showed that brand managers feel email marketing is best at ROI, relative to other channels.
.the science behind good ideas.
Where do good ideas come from? Is there a science to innovation? How important is intuition and imagination?