Hansa Marketing

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.check out the difference a CDP Marketing Agency can make.

hansa helps brands...

build customer strategy
build customer strategy
  • Audience strategy and segmentation planning
  • Personalization recommendations
  • Key messaging map
  • Customer-based journey maps
  • Trigger communications plan
  • Persona research
get data ready for CDP development
get data ready for CDP development
  • Customer data audit and segmentation review
  • Data mapping and repair
develop marketing communications plans
develop marketing communications plans
  • Communications audit
  • Multi-channel integrated planning
  • Touchpoint calendar mapping
  • Implementation management
improve email and digital marketing engagement
improve email and digital marketing engagement
  • Email/SMS/Push template development
  • Marketing automation setup
  • Creative audit
  • Journey architecture and activation
  • First-party data onboarding
enhance analytics and action plans
enhance analytics and action plans
  • Analytics roadmap
  • Dashboard planning and development
  • Campaign reporting review and migration
  • Customer and audience reporting

.our work.

Hansa team members have each spent significant time on the client side, we know the pain points first-hand. When we work with brands, we work side-by-side and become part of your team.
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hansa helps companies make their marketing communications more data-driven to create better customer experiences

.data roadmap strategy.
.marketing strategy and planning.
.ideal customer profiles.
.personas.
.customer experience journeys.
.sales & marketing alignment.
.a single view of the customer.
.test & learn planning.
.targeting & segmentation.
.message mapping.
.campaign implementation.
.marketing automation.
.campaign analysis.
.email hygiene & deliverability.
.a/b testing.

.the leadership team.

.what they're saying.

Hansa was instrumental in helping us analyze the CDP space, evaluate the key players who could meet our needs, and ultimately set the direction to meet our strategic goals. Their approach to developing a thorough RFP and weighted scorecard added the appropriate rigor and objectivity to the evaluation.

Steve Hartman, Chief Customer Officer, Rugs USA

The brand personas developed by Hansa are an extremely powerful tool to help our global organization clearly understand our customers and connect with them as individuals, not the masses — through content creation, and brand messaging. The learnings gained from the persona research even led us to new product development!

Deb Radcliff, Chief Marketing Officer, 5.11 Tactical

.what we're saying.

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5.11 Tactical partnered with Hansa to build an RFP for a CDP evaluation and partner selection process. Hansa built 5.11’s analytical roadmap, delivered persona research with message mapping and market sizing, and integrated the work into the CDP.

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Soccer.com enlisted Hansa’s expertise to perform customer research leading to persona development and high-level message maps. Soccer.com then segmented its audiences in their CDP and personalized messages to new personas with special attention on parents of young players.
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Keurig worked with Hansa to conduct a CDP evaluation and partner selection process, followed by a data quality analysis and design of Keurig’s customer dashboards which guide personalized communications for consumers.
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Carter’s looked to Hansa to map requirements for an RFP and conduct the CDP evaluation and partner selection process. Hansa developed requirements for implementation, led the User Acceptance Testing (UAT) and developed reports and dashboards.
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West Marine partnered with Hansa to conduct a CDP evaluation and development partner selection exercise. Hansa also led the data extract process and managed the evaluation and selection of a new ESP.
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Hansa led the RFP process for evaluation and selection of a CDP development partner for Rugs USA. Hansa also developed an Email and SMS integration plan to optimize the data utilization for the channel groups.

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Estee Lauder partnered with Hansa to conduct an RFP process for evaluation and CDP development partner selection to support its multi-brand strategy. Hansa works with Aveda supporting ongoing campaigns and global marketing initiatives relating to customer data and store associate clienteling.

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Hansa helped Coca-Cola inventory their digital marketing campaigns, identify opportunities to integrate 1P data, and developed a maturity model to encourage all markets to leverage examples and templates of proven marketing efforts.

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Benjamin Moore enlisted Hansa’s expertise to help evaluate and select a partner resource for website re-platforming.

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Hansa performed analyses to help to learn the “why” that could complement what they knew about the “what” from their existing CDP.  Hansa performed primary research and developed personas and customer stories to carry into enhanced communications.

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Staples worked with Hansa to develop an enterprise-wide Business Intelligence strategy which consolidated existing dashboards and added automation.

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