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.the science behind good ideas.

Where do good ideas come from? Is there a science to innovation? How important is intuition and imagination?

.blog.

Take your email marketing beyond opens and clicks with a CDP

Email has always been the ROI darling of Marketing Communications. But brands find it hard to resist...

.are CPDs worth the investment?

Are Customer Data Platforms (CDPs) worth the investment? What are the business outcomes CDPs deliver? What is the Return on Investment (ROI)? ...

.six ways marketing leaders can collaborate with tech

Technology leaders want a strong Marketing partner. They look to Marketing to be articulate, visionary; to build a consensus....

.CDPs can make email more effective; but do brands have the courage to send fewer emails?

Everyone talks about email personalization. And Customer Data Platforms (CDPs) can finally make this a reality. But are brands willing to listen?...

.customer data is the reason CDPs were invented.

CDP readiness series - getting the most out of customer data No surprise: brands are inundated with...

.the marketer's guide to implementing a CDP

Marketing leaders already know that Customer Data Platforms (CDPs) can provide a big step forward for brands. CDPs vastly improve the way brands recognize customers.

.the science behind good ideas

Where do good ideas come from? Is there a science to innovation? How important is intuition and imagination?

.marketer’s guide to measuring email effectiveness

Email is still the darling of digital when it comes to ROI: Email is low cost. By definition, email marketing is addressable media, so brands know immediately who is responding. In a survey, eConsultancy showed that brand managers feel email marketing is best at ROI, relative to other channels.

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Last updated in December 2023 • © Copyright 2024. Hansa Inc., All rights written or implied are reserved.

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