Hansa Marketing

.relax.

.get the most from your CPD investment.

.with hansa.

.check out the difference a CPD agency can make.

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cost effective

cost effective

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specialized

specialized

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senior-level hands-on

senior-level hands-on

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.case studies.

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hansa helps companies make their email more data-driven so they can create better customer experiences and keep customers buying

.PERSONAS.
.CUSTOMER SEGMENTATION.
.CUSTOMER JOURNEY.
.IDEAL CUSTOMER PROFILES.
.ACCOUNT-BASED STRATEGY.
.SALES & MARKETING.
.ALIGNMENT.
.A SINGLE VIEW OF THE CUSTOMER.
.TEST & LEARN PLANNING.
.TARGETING & SEGMENTATION.
.MESSAGE MAPPING.
.CREATIVE ASSETS, DESIGN & COPY.
.CAMPAIGN IMPLEMENTATION.
.MARKETING AUTOMATION.
.CAMPAIGN ANALYSIS.
.EMAIL HYGIENE & DELIVERABILITY.
.A/B TESTING.

.services.

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personas

personas

Hansa develops customer personas that are rooted in science yet melded with attitudinal insights through direct customer interactions – leading to more relevant messaging and engagement.
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journey maps

journey maps

Hansa does a touchpoint analysis to identify all interactions and experiences customers have with the brand.
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engagement

engagement

Hansa designs campaigns that align creative assets with messaging aimed to drive effective engagement for your brand.
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email campaigns

email campaigns

From segmentation to execution, Hansa will manage your campaign implementation – but our success is measured well beyond opens and clicks.
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print campaigns

print campaigns

Print is still relevant for many brands and Hansa understands the need for fully-integrated marketing communications.
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digital campaigns

digital campaigns

Digital marketing is a must for marketers. Hansa extends the work we do with email and print to all touchpoints.
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.the team.

.what they're saying.

We worked with Hansa to support a multichannel approach to increase awareness, strengthen our content, and improve the execution of our lead conversion programs. Their efforts helped solidify our understanding of the target personas and relevant messaging, allowing us to scale not only the volume but also the quality of leads. We were able to shorten the buyer's journey and drive revenue growth.

511-tactical-logo

5.11 Tactical partnered with Hansa to build an RFP for a CDP evaluation and partner selection process. Hansa built 5.11’s analytical roadmap, delivered persona research with message mapping and market sizing, and integrated the work into the CDP.

soccer-com-logo
Soccer.com enlisted Hansa’s expertise to perform customer research leading to persona development and high-level message maps. Soccer.com then segmented its audiences in their CDP and personalized messages to new personas with special attention on parents of young players.
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Keurig worked with Hansa to conduct a CDP evaluation and partner selection process, followed by a data quality analysis and design of Keurig’s customer dashboards which guide personalized communications for consumers.

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