Hansa Marketing

Experts In Bloomreach Engagement

Our marketing and operations services will help you leverage the full capabilities of Bloomreach Engagement to grow your marketing programs and maximize ROI.
CDP Readiness
Our resources help with data fields and audits, gap analysis, prioritization, use cases and project management.
CDP Setup
We help with campaign migration, communications audit and planning, touchpoint calendar mapping and operations.
CDP Operations
We run and operate campaigns, analytics and platform operations within Engagement.
Previous slide
Next slide

. what we offer .

As a true CDP marketing agency, hansa has developed a comprehensive set of services to maximize utilization of Bloomreach Engagement.

Edit Content

. marketing strategy .

Our team leverages data to devise a strategy that is designed to maximize customer revenue, leveraging Bloomreach Engagement to build out custom scenarios. Our focus is on identifying customers and creating messaging streams that match their needs.
Edit Content

. channel operations .

We run and operate programs within Engagement, including segmentation and scenarios that ensure you are reaching your customers with the right messaging. Our team builds email, SMS and push campaigns designed to increase interactions and ROI.
Edit Content

. analytics .

We design and build dashboards that focus on actionable metrics, helping you make decisions that will increase customer revenue and experience. Through our consulting, we help build roadmaps that ensure your insights and program continue to grow and evolve.
Edit Content

. persona development & strategies .

We have extensive experience conducting research to create personas that truly represent your customers. Understanding what drives customer decisions and lifetime value allows us to identify and create strategies and scenarios that exceed customer expectations.

. our approach .

Utilizing data and analytics to inform, our approach is a proven path to successful marketing strategies.

build customer strategy

build customer strategy

  • Audience strategy and segmentation planning
  • Personalization recommendations
  • Key messaging map
  • Customer-based journey maps
  • Trigger communications plan
  • Persona research

get data ready for CDP development

get data ready for CDP development

  • Customer data audit and segmentation review
  • Data mapping and repair

develop marketing communications plans

develop marketing communications plans

  • Communications audit
  • Multi-channel integrated planning
  • Touchpoint calendar mapping
  • Implementation management

improve email and digital marketing engagement

improve email and digital marketing engagement

  • Email/SMS/Push template development
  • Marketing automation setup
  • Creative audit
  • Journey architecture and activation
  • First-party data onboarding

enhance analytics and action plans

enhance analytics and action plans

  • Analytics roadmap
  • Dashboard planning and development
  • Campaign reporting review and migration
  • Customer and audience reporting

. team & resources .

Our team is certified in Bloomreach Engagment and focused on maximizing tool utilization.

CDP Marketing Strategist

  • Practice and channels lead
  • Strategic planning
  • Discovery
  • Journey mapping
  • Data readiness and quality
  • Analytics planning and setup
  • Strategic and analytic roadmaps

Email/SMS Campaign Specialist

  • Email campaign operations
  • Personalization setup
  • Automation builds
  • Landing page development
  • Email analytics and dashboard

Email/SMS Developer and Designer

  • Email design review and recommendations
  • Email html build
  • Email template design and build
  • Creative and UX audit

Messaging Strategist

  • Personalization recommendations
  • Messaging and trigger strategy recommendations
  • Journey and message mapping
  • Cross-channel strategy
  • Loyalty lifecycle map
  • A/B/n test setup
  • Deliverability audit

Data Analyst

  • Discovery
  • Exploratory Data Analysis
  • Data quality check
  • RFM reports in custom template
  • Ad-hoc reports and advanced analytics
  • Customer lifetime value
  • Predictive models
  • Micorsegmentation and personalization execution

Project Manager / Consultant

  • Planning/Calendar setup
  • Progress and status updates
  • Process optimization and flow
  • Documentation

. CDP resources.

Learn more about how to optimize the benefits from a CDP with Akin Tosyali from 5.11 Tactical.
What should you consider when implementing a CDP? Read our guide covering what to think about when implementing a CDP.
Download our CDP Readiness Scorecard to learn more about how your program stacks up!

Questions? Contact us here or get in touch with us at info@hansamarketing.com.

Thanks For Subscribing!

You’ve successfully subscribed to our newsletter!